The 5-Stage Naming Methodology: From Strategy to Trademark
Stuart Crawford
Most businesses treat naming like a pub quiz. Someone shouts ideas, the room votes, and the least offensive option wins. This is a five-stage naming methodology that treats language as a business asset - from strategic brief to trademark clearance - and explains why the standard advice gets the sequence completely backwards. The post The 5-Stage Naming Methodology: From Strategy to Trademark is by Stuart Crawford and appeared first on Inkbot Design . 💡 Need Design Help? Transform your brand with