6 Essential Qualities of a Good Business That Turned Great
Katie Doll
In Good to Great, former Stanford business professor Jim Collins offers a primer on turning the average into the exceptional. Through detailed case studies of 11 companies that went from tracking the market to exceeding it by at least 3x, Collins presents the key factors that separate merely good organizations from great ones—from rare leadership to disciplined thinking to the dogged pursuit of a core mission. Whether you’re an entrepreneur, a manager, or just an individual looking to improve,