Taylor, Brian C.: Build your own prison cell: Hyperreality, the society of the spectacle and the Algocratic commodification of human experience.

In this ecosystem, the user is no longer the audience; they are the resource. Personal data is "mined" and "harvested" to refine the algorithms that better capture human attention. This is the "unrestricted, unregulated mining of the human consciousness". As individuals do the "companies' work for free" by creating content, they are effectively building the prison that holds their attention.