Decoy Pricing: Make Your Best Package the Obvious Choice
Stuart Crawford
Most B2B service firms price backwards and end up discounting. Decoy pricing fixes that — not through manipulation, but through architecture. This guide explains how to build a three-tier service lineup where one option makes your preferred package the obvious, intelligent choice. Includes pricing structures, how to set objective fences, proposal tactics, and a full FAQ. The post Decoy Pricing: Make Your Best Package the Obvious Choice is by Stuart Crawford and appeared first on Inkbot Design .