How to Create Design Personas: A Step-by-Step Guide for Beginners

Why do some designs feel intuitive while others feel frustrating? When you design without user research, you’re designing for yourself, not them. Personas are research-based representations of real users—without them, we default to our assumptions and create products, services and experiences that fall short. This step-by-step guide shows you how to build personas that lead to designs people actually love.What Are Personas and Why They MatterPersonas are fictional representations of real users,