Arshiya Dhatwalia, LLB (Hons), O.P. Jindal Global University, Sonipat, Haryana ABSTRACT The digitalisation of markets has prompted competition law to reckon with a phenomenon that traditional antitrust frameworks were not equipped to address, that is, network effects and the tipping of platform markets. This paper undertakes a preliminary analysis of network effects, drawing on available theories, literature, and case studies, to formulate a coherent understanding of their endogenous nature,...