From memes to mobile visual language: understanding generation Z's sticker use on WeChat
Yasmin Yaccob
Stickers as a defining part of internet culture have shaped how Generation Z communicates and expresses themselves in daily life. This study investigates the motivations behinds Chinese young people use stickers on WeChat, one of China's most widely used mobile platforms. Drawing on survey data from 420 young users across three Chinese representative cities from the east, west and central part of China, the findings reveal that utilitarian, social, and hedonic gratifications strongly drive stick