Pratham Srivastava, D.A.V. Degree College, Lucknow (Affiliated with the University of Lucknow) In the vibrant digital bazaar of contemporary India, where a 15-second reel can catapult a small- town creator to national stardom overnight, the traditional boundaries of intellectual property are being tested like never before. The Indian creator economy, projected to reach a staggering ₹10,750 crore by 2027, has outpaced the legal frameworks designed to govern it. At the heart of this gold rush...