ADVERTISING LESSON 3: COMPARING CHARITY ADVERTS
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Compare the way that Source A and B use Media Language to construct values, attitudes and beliefs. In your answer you must: consider how Media Language is used to construct media messages related to values, attitudes and beliefs make judgments and reach conclusions about how audiences might respond to these media messages REMEMBER NON COMMERCIAL (CHARITY) ADVERTSERS USE MED LANG TO Raise awareness of issues (relevant to charity/service) Build up brand image (promote positive associations in the