About-Face: How AI and Augmented Reality is Transforming Skin Care
Hilary Lunkes
The personal care industry has seen many trends come and go over the years. With promises to revitalize and rejuvenate, clarify and cleanse, or depuff and detoxify, marketers have effectively built associations between certain ingredients, like charcoal or cucumber, and these claims/promises. However, consumers that test out products based on trendy ingredients, hoping for the implied outcome, are often disappointed with the results.
Even still, most consumers will not consult a certified...