When you think of personas, your mind might jump to UX design or marketing. But the truth is, personas are far more versatile than most people realize. Whether you work on mobile apps, train staff, manage patients, or in human resources, personas help you make better, more human-centered decisions. Why? Because they’re rooted in powerful psychological principles that apply to everyone.Personas work because they mirror how our brains understand, remember, and relate to people. They tap into empat
