Page builders won. Wix, Squarespace, Webflow, and Framer cover most small business needs in an afternoon. So why would anyone still hand-code a marketing site in 2026? We run Blackstone Motion , a motion-first web studio. We build custom sites for service businesses, hospitality, and local brands that outgrew their template but do not need a full product engineering team. This is when hand-coded HTML, CSS, JavaScript, and GSAP still make sense, and when they do not. Templates optimize for launch