Abraham Maslow's hierarchy of needs asserts that when we fulfill unconscious goals such as food, shelter and approval, we improve our quality of life. The improvement of technology has also been driven by the fulfillment of human needs; that’s why the shift to service orientation in the digital world has meant that user experience (UX) has become increasingly important in the field of HCI.Maslow’s hierarchy of needs. Note that some authors call level 1 “physical needs”.In Abraham Maslow’s 1943 p
