Me and Betty Crocker, or, from WASPy White to Mestiza: 75 Years of General Mills

Document Type Article Abstract [First paragraph] In the late twentieth-century, General Mills, one of the largest producers of baking products in the U.S., changed the image of one of its marketing icons; that icon was Betty Crocker. For almost a century, the company had used the image to promote their baking products and cookbooks. The image, from its inception had been of a white woman, sometimes older, sometimes younger, but always WASPy white. In 1995 this image changed, and General Mills...