Adoption of artificial intelligence in the HRM function within the South African telecommunication sector: a quantitative analysis using structural equation modelling
Ntseliseng Khumalo
IntroductionThe rapid emergence of the digital workplace has accelerated the integration of artificial intelligence (AI) into human resource management (HRM). However, empirical research on the determinants of AI adoption in organisational contexts remains limited, particularly in emerging economies. This study examines the factors influencing AI adoption in HRM within the South African telecommunications sector.MethodsA quantitative approach was adopted, with data collected from 500 HR managers