The Future of Design—What’s Next?

The design profession is evolving, and it’s up to designers to shape their future. Traditional design was focused on aesthetics, the visual appeal. Up until the 20th century, generally designers were not included in strategic decisions; they were thought of as simply producers, as craftspeople. Now, in the 21st century, designers have the opportunity to take a seat at the table, influence business decisions and even tackle complex societal challenges. So, if you want to make an impact—and a big,