User features and gendered patterns in repeat online advice-seeking behavior

There is limited understanding of the user-level variables related to the common activity of repeat advice-seeking on virtual communities. Gender is of particular interest; past studies indicate men participate less on support forums. Social role theory provides descriptions of the interplay between gender roles and help-seeking, but these have not been quantified in an online context. We conduct a computational linguistic analysis on a year-long dataset of 17896 users on Reddit’s r/relationship