Brand perception dictates the absolute ceiling on the fees a law firm can command. When capability outpaces reputation, partners lose premium opportunities to less competent but better-positioned competitors. Controlling this perception requires aligning market messaging with actual expertise, shifting the firm from a default choice to the definitive premium authority. The post How to Improve Brand Perception in B2B Markets is by Stuart Crawford and appeared first on Inkbot Design . 💡 Need Desig