This word for outdoing or outshining others originated in the manosphere, but is now thoroughly mainstream. Why is it so popular – and should we be worried about slang that arises from toxic subcultures? Until recently, if someone had said “mog” to me, I probably would have assumed they were talking about the children’s book cat created by the late great Judith Kerr. If asked about “mogging” or being “mogged,” I would have been completely baffled. But for many members of gen Z and gen Alpha (or