What is Jim Collins’s “hedgehog concept”? A hedgehog concept is a simple concept in response to the complex facts of reality. The principle was introduced by Jim Collins in his book Good to Great, in which he argues that truly great companies are oriented around a hedgehog concept. If you think thinking like a hedgehog can help your company in the long run, we have a breakdown of Collins’s advice on using the principle to your advantage. We’ll cover the Good to Great hedgehog concept, examples,