Generative Engine Optimization (GEO): Explanation & Algorithm Breakdown

Last updated: April 3, 2026 (Original Publication Date: March 13, 2024) Generative Engine Optimization, or GEO, is the practice of optimizing a company’s online presence to cause its products or services to be recommended by generative AI chatbots. As a new marketing channel, GEO has not been the subject of enough research to develop a shared understanding of its best practices among marketing professionals. Our team expects the literature about GEO to grow the way its closest antecedent,...