How many sales come from a successful artist’s Instagram account vs. their galleries? What about their email list vs. the gallery’s collector base? So far this year I’ve had multiple conversations with artists who sold more than $100,000 in sales in 2022, and the answer has shifted. The  2022 Hiscox report  says that the biggest […] The post Online vs. Offline Sales: Which Matters More? appeared first on How to Sell Art Online | Online Marketing for Artists .