Are HVAC Facebook Ads Worth the Cost?
Tim Brown
Facebook usually looks attractive to HVAC owners for one reason first: the numbers look cheaper.
Lower click costs. Lower lead costs. More volume on paper.
Then the calls start getting strange, someone outside your service area, someone asking a question with no urgency, someone who clicked but is nowhere near booking, and suddenly cheap does not feel efficient anymore.
That is the real conversation around HVAC Facebook ads. Not whether they can generate leads, but whether those leads turn into.