How does the Adbusters website engage with, interpolate and position an activist target audience?
M Collins (noreply@blogger.com)
Bricolage - a range of different styles, aesthetics, and themes encodes the ideology that everyone has the means to revolt! Inclusion - The 'third force' middle finger dot encourages audiences to feel a sense of identity and inclusion that goes beyond merely reading the magazine/website Digital convergence - the 'spank donny' mini-game provides a distracting, transgressive mode of address, but does it actually encourage social change??? Hypocrisy - a hypocritical and confused message is presente