How To Improve Website User Experience: 6 Easy Ways
Mandelyn Miller
Your website is either your best salesperson or your biggest liability. For most contractors it’s the latter and they don’t even know it.
Here’s what’s actually happening. A homeowner searches for a roofer, clicks your link, waits three seconds for the page to load, can’t find your phone number above the fold, squints at your tiny mobile text, and hits the back button. The whole interaction took eleven seconds. You never knew they were there.
That’s not a traffic problem. That’s a conversion...