Social media social comparison orientation and physical self-efficacy among Chinese college students: sequential mediation via body shame and body appreciation

PurposeThis study examined the association between social media social comparison orientation and physical self-efficacy among Chinese college students, and tested whether body shame and body appreciation mediated this association independently and sequentially.MethodsA cross-sectional online survey was conducted among 3,401 undergraduate students from 12 universities in Shandong Province, China. Using convenience sampling, participants were recruited through university-affiliated online channel