Garvita Singh, B.Com LL.B., Institute of Law, Nirma University ABSTRACT With the growth of influencer marketing, trademark law has taken on a new set of challenges. Social Media Influencers (SMIs) promote brands, make use of third-party marks on social media platforms and are operating in a legal vacuum, well beyond the scope of existing laws. This article compares the concept of trademark law across India, the United States and the European Union with regard to the context of influencer...