Why I built Trinavo for the MENA merchants Western platforms ignore
Feras abdalrahman
A bootstrapped MENA founder's take on the gap between Shopify and Salla, and why "free to start" matters more in MENA than the discourse admits. It's 2026 and a merchant in Cairo, Amman, or Dubai still can't launch a serious online store the way a merchant in Toronto or Berlin can. That sentence sounds dramatic. I wish it weren't true. I've spent the better part of a decade building software in this region, and the gap is real. Not because MENA merchants are less ambitious or less technical, but