Building B2B feedback, NPS, and announcements as a drop-in embed (not another heavy SDK)
Vipin Lahoti
The problem we kept seeing Product, marketing, and CX teams want on-site feedback , NPS , and lightweight announcements (changelog nudges, maintenance banners, promos) on real pages—marketing sites, docs, and product surfaces. Engineering teams want that signal too, but they rarely want another heavy client SDK or a multi-week integration just to ship those surfaces. So we biased toward the most boring integration the web already supports: a small script + a widget on the page . This is a short