Wetland ecological compensation: a study on willingness to pay and its determinants
Shuaiyu Lu
IntroductionCoastal wetlands provide critical ecosystem services but face increasing threats from human activities. Although ecological compensation mechanisms are globally recognized, research on tourist willingness-to-pay (WTP) for wetland conservation remains limited, particularly in developing countries. This study investigates this gap using the Red Beach Wetland in China, an internationally important coastal ecosystem, as a case study.MethodsA contingent valuation survey was administered t