‘I want to bury it under a roundabout!’ Kim Noble on his unusual approach to promoting his graphic novel

The unsettling performance artist, who has made some electrifying stage shows in his time, is taking a leap into literature with an eye-opening book, In Pursuit of a Wonderful Nothing. A hard sell, he thinks There are commercial strategies to promote your first book, and then there’s what Kim Noble planned. “I asked the publishers if I could hire a digger, then go to a roundabout, dig a massive hole and bury the books under the roundabout,” he tells me, deadpan over coffee. “They didn’t think it