ChatGPT Conversion Rates: 2026 Report

Last updated: April 3, 2026 From May 2025 through April 2026, our research team conducted a comprehensive study analyzing ChatGPT conversion rates across industries. We used anonymized client data drawn from 160+ client companies, analyzing what percentage of a client company’s referral traffic from ChatGPT went on to take a conversion action as defined by that client company. Most, but not all, of the companies in our dataset had some investment in generative engine optimization, and therefore.