ADVERISING LESSON 2: AIDA MODEL
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SOURCE: AIDA Model EXPLAINED with EXAMPLES | B2U | Business-to-you.com A ttention The first level of response is the cognitive stage of customers. This is the act of thinking about the product. At this stage, customers are becoming aware of the product and start to develop some knowledge of the product’s attributes and benefits. The Attention stage is usually triggered through advertising. All products or brands that customers are aware of, are part of the so called ‘awareness set‘. This is a sm