Co-creating Korean Culture in Europe through Digital Media: The Rise of Transculturator
Éva Judit Gajzágó et al.
Over the past decade, Korean pop culture (including K-pop and K-drama series) has conquered the world and left its mark on the European market. Today, the number of fans of Korean culture exceeds 225 million. This study examines this fan phenomenon through a European sample. It focuses on fans who are not only consumers but also content creators, producers, and shapers of culture in digital media. The study is based on a multi-country dataset from Europe. The authors’ primary survey, conducted i