When you create a journey map, it can be a challenge to combine research data and the ideas of people in your organization into a map that tells an accurate, simple story. But success in this is critical. An inaccurate map could lead to bad decisions, and one that is too complex may prevent people from using it at all. If you find yourself in this situation, consider running a perspective grid workshop to condense your data and create a strong shared understanding between stakeholders before you
