ADVERTISING: LESSON 1 - MEDIA LANGUAGE AND SET TEXTS
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MEDIA LANGUAGE ELEMENTS Layout Typography Use of Image Use of Language Use of Colour Logo/Slogan/Brand Identity MAINSTREAM (COMMERCIAL) ADVERTISERS USE MEDIA LANGUAGE TO Establish brand identity Make the the product more memorable Promote positive associations with the brand Differentiate the brand from its competitors Engage with/validate the lifestyle choices of consumers Engage with/validate the aspirations of consumers Attract new consumers Maintain existing consumers NON COMMERCIAL (CHARITY