Our System's Sins in Ghana: Why We Had to Rethink Digital Product Sales
Alice Nkosi
The Problem We Were Actually Solving At first glance, our platform was simply a successful e-commerce solution. But the truth was more complex. We had designed it to bypass local payment gateways, because they were either unreliable or outright forbidden in many countries, including Ghana. Instead, we routed payments through international gateways, which provided us with the scale and speed we needed. However, this made our platform inaccessible to a significant portion of our user base in Ghana