How Competitive Are Your Deposit Incentives in 2026?
Nicole Lather
The majority of financial institutions (82%) expect 2026 to bring positive deposit growth, according to ProSight Banking Outlook: 2026 Trends. However, consumer sentiment remains tentative amid persistent economic and geopolitical uncertainty. These dynamics create a challenging landscape for financial institutions as their deposit growth projections clash head-on with fragile consumer confidence. Incentives are a core […] The post How Competitive Are Your Deposit Incentives in 2026? appeared fi