Effect of dynamic marketing capabilities on marketing performance of medium and large manufacturing firms with mediating role of specialized marketing capabilities in Sidama region, Ethiopia
Abdulaziz Abdella
Humanities and Social Sciences Communications, Published online: 30 April 2026; doi:10.1057/s41599-026-07419-1 Effect of dynamic marketing capabilities on marketing performance of medium and large manufacturing firms with mediating role of specialized marketing capabilities in Sidama region, Ethiopia