Branded vs Non-Branded Traffic: What the Split Tells You
Stuart Crawford
Branded search traffic measures how many people are already looking for you by name. Non-branded traffic measures discovery. The ratio between them is one of the most underused brand health indicators available to professional services firms - and it maps directly to future market share via share of search. The post Branded vs Non-Branded Traffic: What the Split Tells You is by Stuart Crawford and appeared first on Inkbot Design . 💡 Need Design Help? Transform your brand with professional design