Why Personas Don’t Represent Every User
William Hudson
Personas give focus—they help you make decisions and design products and services that delight users. These decisions typically end up as features in your system. However, most systems have users with a broad range of abilities and skills. This broad range doesn’t change the features you should include in your solution, but it does affect how you implement them. New and infrequent users benefit from interactions that are easy to learn and remember, while expert and frequent users require fast,..