EVALUATION MEDIA LANGUAGE: NEALE
CCVI Media Blogs (noreply@blogger.com)
Neale’s genre theory argues that genre depends on the
repetition of codes and conventions in media products. However, these
conventions are not fixed; they evolve as producers subvert established tropes
or use hybridity to combine genres. Genre also extends beyond the text itself,
as reviews, marketing, and audience expectations help to shape how a genre is
understood. His theory is useful for analysing long-form TV drama, as it
highlights how genre conventions contribute to audience engagement