Why Do We Not Act on Climate Change?
Laia Tremosa
Why do we struggle to act on climate change? In this video, Father of UX design, Don Norman, sheds light on the key reasons behind our inaction. Don will explain why we humans react more effectively to immediate threats and why we often don’t understand and address longer-term, slower-moving, complex problems that don't have immediate, visible symptoms. Don will also investigate why successful and powerful companies are reluctant to change.
People Will Respond to Disasters but Not Prevent...