DMRC Chief investigator and Senior Lecturer in the School of Communication of Queensland University of Technology (QUT), Dr Aljosha Karim Schapals highlights how political parties have harnessed TikTok’s power, creating viral content that captures the youth vote in the 2024 UK General Election. Labour’s 8-second clips, such as “POV... The post Winning voters’ hearts and minds… through reels and memes?! How #GE24 unfolded on TikTok appeared first on QUT Digital Media Research Centre .