Emotional design study of sustainable denim clothing based on SEM: a case study of generation Z consumers
Shuguang Han
IntroductionAgainst the backdrop of global sustainable development goals, the green transformation of the textile and apparel industry is increasingly imperative. Integrating the Stimulus-Organism-Response (S-O-R) framework with Kansei Engineering theory, this study investigates the mechanisms through which design attributes associate the Purchase Decisions of Generation Z consumers within the sustainable denim market.MethodsUtilizing a cross-sectional convenience sampling approach, survey data