When we design products and services, we use human-centered design insights to help us focus on the people. But how do we focus on the people in the context of complex global challenges? What should we be aware of? What are the pitfalls? And when should we reach out to help people? In this video, Don Norman will tell you how he thinks we can learn from the people-centered principle of human-centered design and how we can strive to solve complex global challenges.“When you design, you have to und
