This article develops Potentialism as a framework for understanding how uncertainty, observation, and reflexivity structure social transformation — and advances the Quantum-Continuity Model (QCM) as its theoretical instantiation. QCM adapts the epistemic logic of superposition, collapse, and measurement into three social analogues: Transition Zones, Quantum Thresholds, and Quantum Measurement Events. Rather than positing that social systems are literally quantum, it deploys quantum-theoretic rea

