Personas: What They Are and Why They Matter
William Hudson
Why do so many products and services fail to meet users' needs? Do we not have the right tools? Or perhaps our users just aren't smart enough for our designs? All wrong! The truth is, the tools used in traditional software development don't cut it if we want to genuinely understand users and design for them. The solution lies in personas, and you'll discover why below.
What are Personas?
“Personas represent the needs and behaviors of a subset of users your product aims to delight.”
- William...