Hypermarket and Hypercommodity
M Collins (noreply@blogger.com)
Jean Baudrillard kept returning to the motif of the hypermarket in his writing. A sort of huge, French supermarket, for Baudrillard it presented a microcosm of consumerism, and of capitalism as the predominant logic of postmodern existence. Hyper means to go beyond , and this prefix is used in much of Baudrillard's writing, most notably in the concept of hyperreality. This suggests a world beyond , reality, but also one more real than reality. To make things more confusing, Baudrillard posits th