Why Ranking #1 on Google May Not Matter Anymore

You worked hard to get there. Your roofing company is ranking #1 on Google. Everyone’s excited. Then you check your leads and nothing really changed. That’s happening to contractors all over the country right now. And it’s not bad luck. It’s a fundamental shift in how Google search works. The results page your customers see in 2026 looks nothing like it did three years ago. AI Overviews. Maps packs. Local Service Ads. Zero-click answers. By the time a homeowner gets to the #1 organic result,...